What is the Course about?

In the Photography Careers Course, we’ll start by refining your signature personal style: what defines you and your images – your brand. The course equips you with the marketing tools and the industry insight to find your new direction as a professional, whether this is to follow an artistic or commercial style.

Course outline:

  • The photographer as a brand
  • The photography market: fashion, portrait, still life, editorial, advertising, stock, fine art, annual reports etc.
  • Professional presentation methods: portfolios, promos, cards, photo books, web pages, iPad apps, social networks, emailers etc.
  • Agents: their role and how to find one
  • Copyrights & royalties
  • Estimates & invoices

Duration:
2 Days or 4 Evenings / 10 Hours

Places:
8

Requirements:
No requirements

Skills Acquired:

You will learn to:

  • Define your signature, artistic style and your brand
  • Express your style in a portfolio of your images
  • Have a sound understanding of the market for photography
  • Develop your own marketing strategy