Photography Careers

What is the Photography Careers about?

This module is designed to provide you with the essential knowledge and tools needed to succeed in the industry. Gain an understanding of the entire job workflow and the importance of branding in photography. On the final day, you will receive personalised feedback on your work, ways to improve it and refine your style.

By the end of the module you will be able to

  • Define your signature, artistic style and your brand
  • Express your style in a selection of your images
  • Have a sound understanding of the photography market
  • Develop a short-term and long-term marketing strategy

What will it cover?

  • The photography market: fashion, portrait, still life, editorial, advertising, stock, fine art, annual reports, wedding etc.
  • The photographer as a brand
  • Professional presentation methods: social media, portfolios & web pages
  • Agents: their role and how to find one
  • The photography job workflow from start to finish
  • Copyrights & usage rights
  • Photography insurance and contracts
  • Estimates & invoices
  • Individual portfolio review and ways to refine and structure it